What Is Variable Data Printing: Digital Printing, Redefined
Variable data printing is a form of digital printing that enables the customization of text, images, numbers and other details on each piece in a print run, with minimal impact on production speed. Fujifilm leads the way in digital and variable data printing by combining advanced engineering with a commitment to operational excellence. Our variable data printers are purpose-built to handle short runs, long runs and complex variable jobs with consistent quality, whether you’re producing serialized product labels, regulatory barcodes or personalized campaign materials.
Fujifilm’s Variable Data Printing Technology
Fujifilm’s technology, driven by the flagship Revoria Press™ PC2120, delivers full-color variable printing designed for robust speed and consistent reliability. Operating at a stable 120 ppm, the PC2120 features an advanced 1-pass, 6-color print engine that expands your capabilities beyond CMYK. By adding specialty toners like Green, Pink, Gold, Silver, White, or Clear, you can integrate high-value effects directly into personalized print runs.
Our systems are engineered to integrate efficiently with industry-standard workflows through the AI-driven REVORIA FLOW™ print server, automating data changes and reducing manual prepress intervention. Advanced automation features like the Substrate Profiler and Smart Monitoring Gate detect and correct color variations and registration misalignments in real time. This ensures strict compliance and traceability, while intuitive controls minimize downtime, allowing for smarter, more agile, and more profitable print production.
